סקירה כללית
Job description
Natural Intelligence is a global leader in the online comparison market.
Our goal is to simplify decision-making and connect customers with valuable brands.
Our technology helps millions of consumers around the world make smarter, more confident buying decisions. We do so by creating trusted comparison websites that enable consumers to easily compare products and services online and form high-value relationships with the brands they choose. Our partner brands, some of which are among the most prominent websites worldwide, utilize our platform to maximize their online presence.
We are looking for a Product Manager
As a Product Manager you will be responsible for optimizing, managing, testing and implementing conversion points in our unique marketing funnels for millions of users.
You will use data and a keen sense of UX/UI to drive ideation, decision-making and web journeys using segmentation, audience selection, and targeting rules. You have a deep understanding of A/B testing tools, analytics, and how to turn prospects into revenue.
Responsibilities:
*Manage and optimize landing pages, website calls-to-action (CTAs), and forms
*A/B test and continually measure the performance of CTAs
*Increase funnel marketing efficiencies
*Create well-informed hypotheses and develop prioritized, organized testing plans which balance optimization of our existing largest markets and growing emerging businesses
*Constantly test, measure, learn
*Collaborate with marketers, UI/UX, designers and developers to implement initiatives
*Analyze performance data and metrics and make decisions regarding test direction based on the analysis
*Identify growth initiatives that will increase performance in new and innovative ways on our web properties
*Be the resident expert in our in-house CMS, work closely with the product teams to further improve this tool, and relentlessly document and share best practices with marketing and product teams
*Have a thorough understanding of the customer journey from different channels and help channel owners optimize conversion and reduce friction as customers move through the funnel
דרישות המשרה
Requirements:
*BA/BS or equivalent working experience
*3+ years of experience in marketing and site optimization
*Past experience with web analytics, A/B testing, and inbound marketing tactics
*Ability to multi-task
*Strong interpersonal and communication skills
*Critical-thinker and problem-solver
*A sound understanding of the methodology and mathematics behind effective testing
*Experience implementing and managing A/B and multivariate tests
*Experience with customer segmentation and targeting
*Strong analytical and creative problem-solving skills
*Growth mindset that is excited to test new web concepts to engage prospects
*Deep analytical mindset that is obsessed with tracking and improving KPIs
*Experience in a highly cross-functional environment a plus
