סקירה כללית
Marketing Manager A well-established and growing boutique financial services group in Tel Aviv is looking for a creative, hands-on Marketing Manager to lead and rebuild its marketing strategy across multiple business lines. This role offers a rare opportunity to take full ownership of the marketing function in a high-quality environment, working closely with senior management to build the brand almost from scratch. Key Responsibilities: * Brand Rebuilding & Strategy: Lead the overall marketing strategy, including brand positioning, messaging, and high-impact campaigns across all business lines. * True Hands-on Execution: Full responsibility for content creation, campaign management, production, and the fine details of execution. * Vendor & Agency Management: Manage and lead external partners (Creative, Digital, PR and Media) to ensure high-standard delivery and brand alignment. * Digital Asset Ownership: Own and develop all digital assets, including the website, social media channels, newsletters, and content platforms. * Strategic Partnership: Work directly with the CEO and senior leadership as a strategic partner to align marketing initiatives with business objectives. * Compliance & Quality: Ensure all marketing activities comply with regulatory requirements (with legal support) while maintaining a premium brand feel. Requirements: * 5+ years of Marketing experience: Proven track record in a strong, well-recognized B2C Israeli brand (Consumer Goods, Retail, or Consumer Services). * Proven Brand Building: Deep experience in building and managing credible, engaging, and consistent brand identities. * Hands-on DNA: A "doer" who enjoys the craft—writing, launching, and managing tasks independently. * Digital Proficiency: Solid experience in digital marketing, including performance campaigns, social media strategy, SEO/SEM, and content platforms. * Agency Management: Proven ability to lead and extract the highest value from external agencies and vendors. * Academic Background: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Strong Advantages: * Background or familiarity with financial services, investments, capital markets, pension, or insurance. * Experience in B2C brand building within regulated or complex industries. Additional Details: * Full Ownership: This is a "one-person-show" initially, with the potential to build a team over time as the function grows. * Location: Office-based role in Tel Aviv (full-time, with some flexibility). * Reporting: Direct reporting to the CEO.
דרישות המשרה
* Brand Rebuilding & Strategy: Lead the overall marketing strategy, including brand positioning, messaging, and high-impact campaigns across all business lines. * True Hands-on Execution: Full responsibility for content creation, campaign management, production, and the fine details of execution. * Vendor & Agency Management: Manage and lead external partners (Creative, Digital, PR and Media) to e
