סקירה כללית
We are looking for a highly skilled PPC Team Manager with deep expertise in Amazon Advertising (AMS) and Meta/Facebook Ads to lead our performance marketing and eager to contribute to our ecommerce success in the book industry! Key Responsibilities * Lead and mentor a growing PPC team; establish workflows, KPIs, and best practices. * Build and manage advanced advertising strategies on Amazon Ads (Sponsored Products, Brands, Display) and Meta Ads. * Analyze performance metrics (ACOS/ROAS, TACOS, CTR, CVR, CPA, KENP data, etc.) and consistently optimize campaigns. * Manage significant advertising budgets across multiple countries. * Run A/B tests on creatives, audiences, and bidding strategies. * Collaborate with the Creative team to improve overall performance. * Set up and manage complex, multi-portfolio campaigns for dozens of products. Requirements * 2+ years of hands-on experience with Amazon Ads (mandatory). * 2+ years of Meta/Facebook Ads experience (strong advantage). * Proven experience managing a team or leading performance specialists. * Strong analytical skills and the ability to work with complex data sets. * Strong written and verbal communication skills in English. * Independent, proactive, data-driven, and strategic thinker. Nice to Have * Experience in publishing, book marketing, or digital content products. About Us We are an Israeli publisher located in Tel Aviv specializing in publishing, translation, Amazon optimization, and full-stack marketing for books
דרישות המשרה
* Lead and mentor a growing PPC team; establish workflows, KPIs, and best practices. * Build and manage advanced advertising strategies on Amazon Ads (Sponsored Products, Brands, Display) and Meta Ads. * Analyze performance metrics (ACOS/ROAS, TACOS, CTR, CVR, CPA, KENP data, etc.) and consistently optimize campaigns. * Manage significant advertising budgets across multiple countries. * Run A/B te
