סקירה כללית
Corporate & U.S. Product Digital Marketing 1. Plan, launch, and optimize digital marketing campaigns for products (Paid Search, Paid Social, Programmatic). 2. Manage and update landing pages, microsites, and product websites based on approved content. 3. Measure and analyze campaign and digital asset performance; produce periodic marketing reports. 4. Ongoing optimization to improve performance and ROI based on data analysis, SEO and AI-driven insights. 5. Manage the company’s corporate and product websites globally, including content updates and user experience. 6. Implement tracking, tagging, and advanced measurement capabilities (GA4, Conversion Tracking). 7. Manage a digital asset library, including images, videos, and approved marketing materials. 8. Lead AI utilization for marketing purposes: definition and implementation of tools to streamline processes, enhance measurement and analytics, and monitor emerging trends and technologies. 9. Implement and manage marketing modules within the CRM for global activities, including creation of dashboards and marketing reports, analysis of digital campaign performance data, and close collaboration with IT to maximize CRM usage. 1
0. Lead social media management including strategy development, content management, and performance measurement. Qualifications
• Proven experience in managing digital marketing, including campaign management and corporate/product website management, including content updates (UX/UI).
• Proven experience in developing social media strategies and creating tailored content – mandatory. Experience in the pharmaceutical industry, especially in the US – strong advantage.
• Advanced proficiency in digital analytics (GA4, Conversion Tracking, Tag Manager, data dashboards, etc.), including knowledge and understanding of AI tools.
• Proven experience and knowledge in the pharmaceutical industry and understanding of the regulatory environment – significant advantage.
• High-level / native-level English (written and spoken) – mandatory.
• Strong ability to lead projects and collaborate effectively with multiple stakeholders.
• Excellent interpersonal communication skills and ability to work in a team environment.
• Strong analytical and technological skills
דרישות המשרה
• Proven experience in managing digital marketing, including campaign management and corporate/product website management, including content updates (UX/UI).
• Proven experience in developing social media strategies and creating tailored content – mandatory. Experience in the pharmaceutical industry, especially in the US – strong advantage.
• Advanced proficiency in digital analytics (GA4, Convers
