סקירה כללית
About Notch If you’ve engaged with a leading brand online, chances are you’ve already interacted with Taylor, our AI Agent. At Notch, we’re building the future of customer experience
– a platform that empowers brands to create autonomous AI agents across industries like finance, e-commerce, SaaS, insurance, cybersecurity, gaming, and more. We’re a fast-growing startup at the forefront of the AI revolution, helping companies scale smarter, cut costs, and deliver human-like customer experiences. Our platform already processes hundreds of thousands of conversations in real-time, delivering customer support at superhuman speed and accuracy. Notch is backed by top-tier investors including Lightspeed Venture Partners, Jibe Ventures, and MRV Partners. The Role We’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel
– from awareness to pipeline. You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth. This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results. What You’ll Do
1. Build a Scalable B2B Growth Engine * Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts. * Design and manage ABM campaigns targeting key accounts in strategic verticals. * Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays. * Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel. 2. Drive Inbound Marketing and Content * Build and own a content strategy focused on thought leadership, use cases, and customer success. * Launch webinars, virtual events, and campaigns that educate and convert. * Optimize the Notch website for SEO and conversion, constantly testing messaging and CTAs. * Collaborate with product and customer success to surface insights and stories that resonate with target audiences. 3. Manage Paid and Organic Channels * Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline. * Test and scale performance marketing programs across channels. * Build email and nurture campaigns to engage leads and re-activate cold opportunities. * Analyze channel performance, experiment with new tactics, and optimize for ROI. 4. Align with Sales and Analytics * Partner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution. * Own HubSpot or similar CRM setup, reporting, and data hygiene. * Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness. What You’ll Bring * 3–6 years of experience in B2B SaaS marketing, ideally with a focus on demand generation or ABM. * Proven ability to design and execute multi-channel marketing campaigns that drive pipeline and revenue. * Hands-on experience with HubSpot (or similar CRM/automation tools). * Deep familiarity with paid media, SEO, content strategy, and email automation. * Strong analytical mindset
– comfortable with data, dashboards, and optimization loops. * Excellent communication skills and ability to collaborate cross-functionally. * Bonus: experience in AI, CX, or SaaS technology environments. Why Join Notch * Be part of a category-defining AI startup transforming how brands communicate. * Own and scale Notch’s B2B growth engine with full autonomy and measurable impact. * Collaborate with passionate, driven teammates who move fast and build boldly. * Competitive salary, equity, and opportunity to shape the company’s marketing foundation. Ready to lead Notch’s growth story and bring AI agents to every enterprise? We’d love to hear from you.
דרישות המשרה
לא צויין
