סקירה כללית
Sett is looking for a Creative Strategist with strong domain expertise in mobile gaming and digital performance creative to lead the strategic direction of our ad creative efforts. This person will serve as a trusted advisor across teams, owning the strategic thinking, research, ideation, and delivery planning that powers our best-performing ad content. You’ll collaborate closely with Product, Creative Teams, and Customer Success to shape our high-performing video ads strategy. Responsibilities: Strategic Ownership & Cross-Team Collaboration * Act as a creative and domain expert—advise on best practices, drive creative solutions, and lead innovation. * Work closely with Product, CS, and Creative Leads to define strategies, priorities, and development plans * Provide creative and strategic input for PRDs (Product Requirement Documents), driven by insights and analytics Market Research & Insights * Conduct ongoing market research and competitive analysis to stay on top of trends * Translate insights into actionable concepts and ideas across multiple game genres and formats * Deliver trend analysis and domain insights to inform internal decisions and innovation Performance-Focused Execution & Guidance * Approve and guide initial deliveries—ensuring strong strategy alignment and meeting client requirements * Evaluate concepts based on performance potential and data, rather than subjective preferences * Approach every challenge and opportunity—with creative solutions and a proactive mindset and ownership * Lead ideation sessions for new creative directions and campaigns, driven by objective thinking and aligned with data and performance goals * Manage multiple projects and priorities with autonomy, ownership, and clarity Requirements: * 5–7 years of proven experience in creative strategy or user acquisition within the mobile gaming or creative marketing performance * Deep domain knowledge of mobile gaming and creative content for performance marketing * Proficiency in English—you’ll write, present, and collaborate globally * Ability to juggle multiple projects and drive each forward with strategic clarity * Strong communication and collaboration skills—you work well with Creative, Product, and CS * A confident, self-sufficient thinker and doer—you take ownership and move things forward * A true problem-solver with the creative intuition and fluent in data analysis
דרישות המשרה
Strategic Ownership & Cross-Team Collaboration * Act as a creative and domain expert—advise on best practices, drive creative solutions, and lead innovation. * Work closely with Product, CS, and Creative Leads to define strategies, priorities, and development plans * Provide creative and strategic input for PRDs (Product Requirement Documents), driven by insights and analytics Market Research & In
