סקירה כללית
Overview (English) SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about reducing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative, and strong business and social values to inspire and lead positive change. At SodaStream, we put the planet and people
– first, to help create a better, more sustainable future for generations to come. About the Role: We are seeking a highly driven Marketing Associate Manager to join our Global Appliances team at SodaStream by PepsiCo. This role will act as a key interface between global category strategy and local market execution, ensuring the flawless delivery of marketing and commercial plans across regions. This is a pivotal role, focusing on go-to-market execution, pricing, distribution, and commercial excellence
– enabling the introduction and success of our innovations in new and existing markets. The position is fully remote, with no requirement to work from specific location. Responsibilities (English) * Develop and deliver Go-To-Market playbooks for new product introductions (NPIs), including pricing, distribution, and execution guidelines. * Ensure strong execution of the global category agenda in local markets
– including toolkits, activations, and product launches. * Build close partnerships with market teams to understand their needs and translate them into global initiatives. * Translate market insights and new opportunities into actionable briefs for product, marketing, and commercial teams. * Coordinate cross-functionally with commercialization, trade marketing, and e-commerce to ensure timely and full project delivery. * Monitor competitive landscape and deliver insights to optimize category performance. * Track and analyze sales and margin KPIs, and support the category team in identifying challenges and growth opportunities. Qualifications (English) * Minimum 5 years of experience in global HQ roles, preferably in FMCG or consumer goods. * Proven experience in business development, product/category management, or delivery roles. * Strong commercial acumen with deep understanding of the full marketing mix. * Experience working with markets and adapting global strategy to local realities. * Excellent cross-functional collaboration skills; experience working with sales, marketing, and supply chain teams. * Solid understanding of P&L drivers
– from revenue to margin and AnP allocation. * Experience in both brick & mortar and e-commerce environments is highly preferred. * Excellent communication skills in English (written and verbal); additional European languages are a plus. * Strong analytical skills with the ability to translate data into insights and action.
דרישות המשרה
(English) * Develop and deliver Go-To-Market playbooks for new product introductions (NPIs), including pricing, distribution, and execution guidelines. * Ensure strong execution of the global category agenda in local markets
– including toolkits, activations, and product launches. * Build close partnerships with market teams to understand their needs and translate them into global initiatives. * T
