סקירה כללית
^^משרה זו נלקחה מ Career^^Product Growth Marketing Manager
• Job Description Kendago is a global AdTech company helping top DTC brands grow through smart digital optimisation, creative innovation and performance
• driven marketing. We are looking for a Product Growth Marketing Manager to join our CRO team and drive growth across the full customer journey. This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact. You will uncover growth opportunities, identify funnel drop
• offs and lead optimisation efforts that improve conversion, engagement, retention and revenue. You will work closely with creative, media buying, analytics and development teams in a fast
• paced, high
• impact environment. Our office is located in Kiryat Ono. This is a hybrid position, including three work
• from
• home days per week Requirements Requirements BA/BSc in a relevant field 4+ years of experience in digital marketing, growth marketing, brand performance, CRO or a similar data
• driven role Strong experience building and optimising holistic growth strategies, including market research, forecasting, planning, campaign execution and in
• depth performance analysis Proven ability to analyse full
• funnel performance and translate data into actionable marketing and optimisation decisions Strong data orientation, with the ability to independently explore performance data, uncover insights and use them to drive growth Strong analytical skills with hands
• on experience in mapping user journeys, identifying drop
• offs and improving conversion across the funnel Solid understanding of the online advertising world and how acquisition performance connects to on
• site conversion and retention Experience with A/B testing and a strong understanding of experimental design, audience segmentation, tracking and result interpretation Ability to work with multiple data sources and turn complex findings into clear recommendations for action Highly organised, responsible and capable of managing multiple priorities Independent, self
• motivated, proactive and curious, with a strong drive to investigate performance, challenge assumptions and uncover new growth opportunities Detail
• oriented, while maintaining the ability to see the bigger business picture and turn insights into action Humble, collaborative and project
• management oriented Business
• minded, creative and an out
• of
• the
• box thinker Fluent English Strong advantagerong advantage Experience with D2C or e
• commerce brands Experience with analytics and visualisation tools such as GA4, Looker, Tableau, Mixpanel or similar Experience working with Excel, BI tools or SQL for deeper analysis Experience with heatmaps, session recordings and qualitative UX research tools Location: Kiryat Ono, Israel Responsibilities .What You'll Be Doing:Own and optimise the end
• to
• end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post
• purchase engagement Analyse funnel performance across acquisition, landing pages, on
• site journeys and conversion points to identify growth opportunities and friction areas ? Proactively dive into data across the funnel, identify trends, anomalies and behavioural patterns, and turn them into actionable insights that drive growth Translate performance data, market research and user behaviour into actionable hypotheses, prioritised recommendations and testing plans Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, AOV, retention, LTV and engagement Segment audiences and behavioural patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys Connect the dots between media performance, user intent, on
• site behaviour and business outcomes Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team ? Take initiative in identifying new optimisation opportunities, asking the right questions and using data
• driven insights to influence priorities and business decisions
דרישות המשרה
Requirements BA/BSc in a relevant field 4+ years of experience in digital marketing, growth marketing, brand performance, CRO or a similar data
• driven role Strong experience building and optimising holistic growth strategies, including market research, forecasting, planning, campaign execution and in
• depth performance analysis Proven ability to analyse full
• funnel performance and translate d
