סקירה כללית
^^משרה זו נלקחה מ Career^^WHO WE ARE Baldwin Richardson Foods is focused on enriching the flavor of life. As a full
• service liquid products supplier and strategic partner to the food and beverage industry, Baldwin Richardson Foods combines its formulation expertise and unique packaging options with robust processing capabilities to produce high
• quality sauces, toppings, syrups, fillings, and shelf
• stable beverages for the world's most iconic Quick Service Restaurants (QSRs), Consumer Packaged Goods (CPG) brands, and food service companies. Its state
• of
• the
• art Innovation & Culinary Center transforms trends and culinary inspiration into legendary products through an award
• winning commercialization process. The company also manufactures and markets Mrs. Richardson's dessert sauces and Nance's mustards/condiments in addition to producing finished goods for the private label sector. BRF maintains its headquarters and a manufacturing facility in Macedon, New York; with a Culinary Innovation Center in Westmont, Illinois; and offices and manufacturing facilities in Williamson, New York; Pennsauken, New Jersey; and Corona, California. This role reports into our Westmont, Illinois location, hybrid reporting. WHAT WE NEED The Marketing Strategy Manager is responsible for supporting Baldwin Richardson Foods’ key foodservice and retail customers by driving issue
• oriented customer
• specific insight work; translating broad, cross
• customer insights, trends, and category knowledge to identify and address customer opportunities. Additionally, this role is integral in studying and analyzing market conditions to find white spaces to fuel BRFs long
• term and sustainable growth through our capabilities and vast portfolio of products. They will support the department in the strategic planning process across foodservice and retail channels to position BRF to win in core, new and emerging markets. They will track and report on portfolio and industry trends to stay ahead of an always
• evolving environment. This highly visible position, reporting to the Senior Manager of Strategic Marketing and working in close coordination with BRF’s sales team, Product Line Managers, R&D, and other cross
• functional stakeholders, will be filled by a candidate with a strong drive and energy, who has strong analytical skills, innate knack to turn data into insights, then into a compelling selling story, and has highly effective verbal, written, and influential communication skills. WHAT YOU WILL DO Position Responsibilities * Oversees and supports the strategic insights for select key Foodservice and Retail customers. Builds strategic relationships with customers through the delivery of actionable insights. * High involvement with BRF’s retail own brands and the development and maintenance of the strategy of each brand * Own and lead the research component of the Culinary Council, a cross
• functional taskforce with the culinary team and key suppliers * Owns ongoing trend tracking for foodservice, retail, our categories, + beyond. Will deliver yearly trend presentation to BRF & quarterly summaries. * Owns the organization and socialization of Strategic Marketing knowledge platform * Supports the innovation process by presenting data and insights that validate a product pipeline * that aligns with BRF’s capabilities, customer strategies, and needs/desires of end consumers. * Supports customer marketing insight “pushes” to engage with current and future customers Key Capabilities * Gather, analyze, and present marketing insights that validate growth opportunities for BRFs Retail, Industrial and Foodservice segments and customers. * Builds insights and a compelling story to drive action by synthesizing intelligence from different areas/categories and linking disparate learnings * Recognizes unique or relevant insights upon which new/innovative concepts can be built for the company or our customers * Makes decisions consistent with the direction of the strategic and innovation plans * Clearly communicates and embodies BRF’s brand equity to internal and external audiences WHAT YOU WILL NEED TO BE SUCCESSFUL * Bachelor’s degree required, MBA preferred
• business or social sciences * A minimum of seven (7+) years of marketing research and analytics related experience and/or an equivalent combination of education and experience. * Syndicated Data experience: Proficient in NIQ, CREST, or similar data platforms * Prior experience in either Foodservice or Retail industry. Both are a plus. * Strong project management skills * Must have strong ability to translate research and trends into actionable insights for the organization and its customers, by applying data driven analytics and metrics. * Proven ability to translate customer needs to winning business to business (B2B) marketing strategies. * Must have capability of adapting while working in a fast
• paced environment. Knowledge, Skills, and Ability: * Knowledge of and ability to imagine, develop and apply advanced marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. * Ability to perform work in a highly autonomous way, completing assigned tasks in a reliable fashion with little leadership direction. * Excellent communication and presentation skills required to deliver clear perspectives on complex business problems to all levels of the organization. * A pro
• active, high
• energy attitude, with a bias towards action * Intellectually curious, eager to problem solve, and a quick learner. * Demonstrated ability to work with large data sets; an appetite for numbers and analytics. * Well
• organized and strong attention to detail and accuracy * Blend of strategic thinking and tactical actions applied to issues at hand. * Ability to independently prioritize and juggle multiple matters at once. * Track record of excellence, ability to drive change and deliver results. At BRF, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, and location. You’ll also receive a comprehensive benefits package including a low premium and out of pocket cost medical, dental and vision coverage, 401k with company match, generous sick and vacation time, 9 paid holidays, birthday and floating holidays, volunteer time and more! #LI
• LV1
דרישות המשרה
* Oversees and supports the strategic insights for select key Foodservice and Retail customers. Builds strategic relationships with customers through the delivery of actionable insights. * High involvement with BRF’s retail own brands and the development and maintenance of the strategy of each brand * Own and lead the research component of the Culinary Council, a cross
• functional taskforce with
