סקירה כללית
Roundforest, one of the world's most impactful shopping recommendation companies, is searching for a talented Growth Lead to join our fast-moving team. For the past decade, we've helped tens of millions of users make smarter shopping decisions worldwide
– and now we’re building the next generation of experiences and systems that drive paid acquisition performance at scale. This is a key strategic hire: the Growth Lead will be a person responsible for shaping both the user-facing acquisition experiences and the internal tools and automations that power them. What makes Roundforest and this role unique? At Roundforest: * We value talent and grit above all else. * We believe in sharing our success directly with our employees. * We operate in agile, high-paced teams to drive innovation. * We give our people full ownership to test, build, and scale ideas that drive real business impact. As our Growth Lead, you’ll: * Design, build, and scale high-performing paid acquisition funnels (from ad click to purchase) that drive measurable revenue impact. * Strategize, execute, and experiment with new user experiences
– quizzes, landing pages, and ad-to-page flows
– to improve conversion and ROI. * Develop and refine internal growth tools and automations, partnering with engineering and data to make our acquisition systems smarter and faster. * Leverage data and insights to guide decision-making, applying a test-and-learn mindset to every stage of the funnel. * Collaborate cross-functionally with design and performance teams to align creative, technology, and growth goals. * Report directly to the COO and lead a growth team We’re looking for someone with a ׳hop margin׳ – an individual ready to take a leap in their career, step out of their comfort zone, and grow with us. Are you the one we're looking for? * 4+ years of experience in growth marketing, paid acquisition, CRO, or a similar role. * Strong understanding of paid media mechanics (Meta, Google Ads, etc.) and how to optimize for performance. * Proven track record in creating or optimizing funnels, landing page experiences that drive measurable results. * Analytical mindset
– fluent in using data to guide decisions and experiments (GA4, Looker, Hotjar, etc.). * Comfortable collaborating with developers, designers, and data teams; able to translate needs into clear specs. * Hands-on and resourceful
– you can test, build, or coordinate the building of what’s needed. Advantages (not a must) * Experience with marketing automation, API integrations, or no-code tools (Zapier, Webflow, Airtable, etc.). * Familiarity with AI tools for creative testing or campaign optimization. * Background in product management or technical marketing. * Understanding of attribution models and tracking setups. * Previous experience in e-commerce or performance-driven environments. Persona * You’re a builder at heart
– curious, analytical, and never satisfied with “good enough.” * You love understanding how people move through digital experiences and finding ways to make that journey faster, simpler, and more profitable. * You’re comfortable switching between strategy and execution, and between creative thinking and technical detail. * You thrive in fast-paced environments, you enjoy autonomy, and you care deeply about measurable results.
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