סקירה כללית
About Ship4wd Ship4wd is a dynamic startup company dedicated to delivering innovative solutions in the logistics industry. We simplify shipping for businesses, providing tools that make logistics more efficient and user-friendly. We’re looking for a Content & Product Marketing Manager to lead content and messaging end-to-end across performance, product marketing, and brand. This is a hands-on role for someone who can think strategically and execute fast. What You’ll Do ● Performance: Create and optimize content for paid campaigns (ads, landing pages, video, email), A/B Testing and performance optimization. ● Website & SEO: Own website content and drive SEO (landing pages, blogs, articles). ● Product Marketing: Define product messaging and positioning across audiences (ICPs) and lifecycle stages. ● Product Marketing Lifecycle: Drive onboarding, activation, and engagement through content messaging across Product, Pre-Sales, and Sales ● Funnel UX: Identify friction points and improve conversion o product funnel (onboarding, UX, activation flows). ● Sales Enablement: Translate product capabilities into clear narratives and sales materials. ● Social & Thought Leadership: Lead content initiatives and distribution across LinkedIn, YouTube, Meta, Reddit (hands-on or via vendors). Who You Are ● 3-5 years of experience in content/growth/product marketing. ● Native or high-level English, with excellent writing and communication skills. ● Strong content capabilities, combining creative thinking with a performance mindset. ● Hands-on and independent, with end-to-end ownership of execution ● Proactive and cross-functional, able to lead initiatives and drive processes and aligned with business goals. ● Data-driven, able to analyze reports and funnel performance to generate actionable insights. ● Experience working with AI tools/agents
– advantage ● Experience with lifecycle marketing and funnel optimization
– advantage
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