סקירה כללית
Pango is moving towards a strategic “All in one payment solution” app and growing fast. We’re seeking a VP of Marketing to lead Pango’s growth and brand evolution. In this high-impact role, you’ll be an essential key member of Pango’s executive leadership team, contributing to company-wide strategy and decision-making. The ideal person: Passionate, high level understanding and execution and large campaigns, management experience, knowledge with applications and digital platforms, proven skills with building long-term marketing strategy. Responsibilities: * Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, marketing automation, and social media * Build and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goals * Define and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impact * Manage and optimize paid media and digital campaigns across platforms such as Google, Meta, and TikTok etc. * Direct relationships with external partners, including creative agencies, media buyers, PR firms, influencers, and production vendors * Oversee lifecycle marketing, including automation, segmentation, and personalized, event-driven campaigns in collaboration with Data and Product teams * Drive social media strategy and community engagement—responding to trends, managing influencers, and own Pango’s visual identity and tone of voice across social platforms. * Oversee marketing initiatives related to subscriptions, loyalty programs, and customer value growth * Partner with internal teams (Sales, Product, Tech, Finance) to ensure effective execution and delivery across initiatives Requirements: * 10+ years of marketing experience, including at least 5 years in executive leadership roles, preferably within B2C tech companies and large-scale consumer apps. * Proven track record of building and leading successful consumer brands in the Israeli market
– Must * Experience developing and executing marketing strategies while managing significant budgets * Hands-on expertise in digital advertising, media buying, analytics, and marketing automation tools * Demonstrated ability to build, mentor, and scale high-performing marketing teams * Strong collaboration skills with external agencies, media buyers, and creative partners * Creative and data-driven mindset with a focus on experimentation and insight-based decision-making * Excellent strategic thinking—able to simplify complex challenges, communicate clearly, and make smart data-driven decisions * Relevant academic degree in Marketing, Communications, or a related field * Fluent in Hebrew and English, both written and spoken
דרישות המשרה
* Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, marketing automation, and social media * Build and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goals * Define and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impact * Manage and optimize paid media and digital campa
